UMW Toyota Motor Sdn Bhd (UMWT) achieved robust sales performance in July 2024, with a total monthly sale of over 9,000 units. This brings the total year-to-date sales to more than 55,800 units as of July 2024. This strategic focus on innovation and customer satisfaction has driven successful initiatives and promotions, culminating in this sales milestone.
Building on this momentum, UMWT has expanded its Lexus lineup with the introduction of two exciting new models last month, the Lexus RZ 450e electric SUV - the first fully dedicated BEV model and the Lexus LBX - a robust self-charging hybrid designed for the entry-level SUV segment, deepening their focus with the 'More than Electric' campaign, highlighting the dedication to a broad electrification strategy that includes both hybrid and fully electric vehicles. Through these initiatives, Lexus Malaysia is redefining luxury with an eye toward a sustainable and electrified future.
Datuk Ravindran K., President of UMWT, stated, "Our July sales performance is a testament to our strategic approach and the trust our customers place in us. We are committed to continuously delivering exceptional value and innovative mobility solutions that meet the evolving needs of our customers."
Promotions and Innovation
As part of their commitment to enhancing the buying experience, UMWT introduced the "Discover Merdeka Exclusives” promo for August 2024. Car buyers could enjoy broad promotional savings, including promo worth up to RM8,000 for the Corolla Cross Hybrid Electric, with monthly purchase instalments starting from only RM1,058. The Toyota Service Savers program further offers convenient monthly instalments starting from as low as RM31.
Community Engagement and Upcoming Event
UMWT is set to celebrate Malaysia’s independence with the Merdeka Showroom Weekender, a patriotic-themed event happening on 17th and 18th August 2024. This nationwide event will take place at all Toyota showrooms from 9:00 am to 5:00 pm, offering visitors the chance to test drive popular Toyota models such as Vios, Yaris, Corolla Cross Hybrid Electric, Hilux and provided opportunities for community involvement and engagement.
Additionally, attendees can explore trade-in and pre-owned car options from Topmark outlets. Follow Toyota Malaysia’s Facebook page for more information and future event updates.
"We are proud to celebrate Malaysia's independence with our Merdeka Showroom Weekender. This event not only offers exclusive promotions and showcases our latest models but also embodies our commitment to providing exceptional customer experiences and fostering community connections. As we introduce new innovations, we remain dedicated to our Customer First philosophy and our vision to “Move Your World” Datuk Ravindran K. said.
UMWT continues to innovate and set new benchmarks in the automotive industry, consistently striving to deliver excellence and forward-thinking solutions.
For more information, visit https://www.toyota.com.my or call the Toyota freephone line 1-800-8-TOYOTA (869682).